So I haven’t blogged for a while. I’m sure you’ve all been feeling terribly deprived of my wit, pathos and insight since November, but hey. I have been busy, people! Busy doing what, Pinchos? you may enquire. Busy getting an actual grown-up proper job, THAT’S WHAT!
My new walk to work 🙂
Yup. This die-hard solitary writer now has a regular income for the first time since leaving my last salaried employment, 14 years ago. And actual colleagues! Since the start of January I have been working for one of the very biggest PR consultancies in the world, supporting the EMEA marketing team with copywriting, editing, editorial consultancy, social media content, training, and other word-related stuff.
Cool, huh?!
It’s been a very slow burner, but there was something inevitable about it. I’ve been working with this team since my earliest days freelancing: as soon as I resigned as features editor of trade mag PRWeek on a whim in 2001, my now-boss commissioned me to help her with some case studies, and to turn a couple of PR campaigns into entries for industry awards schemes. We discovered we worked well together. We became friends. Over the intervening years, our combined skills built an incredibly efficient, successful awards strategy, which has helped the consultancy become the most award-winning across Europe. I worked for her throughout both of my ‘maternity leave’ periods (which don’t really exist when you’re self-employed), and was even editing stuff to meet a looming deadline while strapped up to my drip on the chemo ward.
I also started doing award entry writing, editing and training for other agencies, of all sizes, around the world. I created a niche: there aren’t many former journalists who really get public relations and can do this sort of stuff well. My clients were often shortlisted and frequently won. But there was one problem. It was a rollercoaster. In the run up to awards entry deadlines, I was rushed off my feet, working for clients in several time zones, all charging PELL-MELL towards the same cut-off date. At peak times, midnight shifts (and beyond) were common. I was working while the children were at nursery, and then school, switching to mummy mode for a few hours, then back to my desk when they were in bed. I was frequently juggling dozens of pieces of work, including many first drafts written by people whose first language is not English, all of which had to tell an equally engaging story to convince the judges, all at the same time.
But then, the week after deadline: silence. I never quite worked out the trick of doing marketing and filling the pipeline with other non-time-sensitive stuff while you are rushed off your feet, so my working life was essentially manic peaks and then depressed troughs. I could have been writing my taking-bloody-forever novel during the down time, or spending hours in the gym, or decorating, but mostly I used to sit at my desk fretting. (And pissing about on Twitter, obviously.) Not having a deadline doesn’t really work for me: I descend into the slough of despond pretty bloody quickly if I haven’t got a pressing to-do list.
On paper, I had an amazing work-life balance. I worked school hours, was able to drop off the children and pick them up every day, and was there for every single school thing, while still earning a good living doing something I really like and am good at. In reality, I was stressed out and constantly worried about money – cash flow was ridiculous, as some months I’d be billing thousands and then other months, practically zero. And when you haven’t quite had the five-year sign off from your oncologist, this level of stress is probably a bad idea.
Something had to give.
Last summer, as I hit my 41st birthday (so much less dramatic than 40…) I took some time to reflect on what I had achieved with my career, and what I wanted my next decade to hold. As I pushed towards the 10th anniversary of starting my limited company, Besparkle, in August 2015, I knew I had two choices. The first was to change things dramatically to make it into a real business rather than a winging-it one-woman band. This would involve sorting out childcare, working pretty much full time, finding other contractors and partners, and investing in marketing. Maybe even writing an actual business plan for the first time! (Told you I was winging it…) The second option was to chuck it all in and find a job.
I dropped my biggest client a casual email, on a whim (this appears to be a pattern): if anything came up at her agency, job-wise, that she thought I might be a good fit for, would she let me know? She read between the lines (and presumably decided she didn’t want to lose me to a competitor) and within a couple of weeks had created a new job description, just for me.
At that point, obviously, I got cold feet. I felt utterly torn. One the one hand: oh my goodness, the bliss of never having to worry about whether I was earning enough again! And it wasn’t even that big a leap: I would still be doing a job I know and enjoy, with someone I work really well with. On the other hand: do I want to give up my independence, my flexibility, the children being my priority? Did I want to hand them over to a nanny? Do I want my days to be owned by someone else? Could I still go to all the school things? Aren’t I happy just working alone? Do I really want to do any commuting at all? Do I need colleagues? Do I want to say goodbye to my business? It’s only little, but it’s still mine, and I built it, and I’d just had my most successful year since having children.
Many of these points of resistance were incomprehensible to DH, who was just over the moon I was even considering it. He’d never really forgiven me for resigning without any discussion with him, and doesn’t exactly embrace financial insecurity. But he had another, more positive, reason for encouraging me, too: he reckoned that having colleagues and getting out of the home office would do me good personally, in terms of my happiness and emotional stability. Other high-flying (mostly male) friends also told me to basically ‘get over myself and get a job’.
Then HR got involved, and it became apparent that what they could offer me in terms of a full-time salary was below what I’d need to earn to factor in childcare and travel. The numbers weren’t adding up on either side. But we all persisted, going backwards and forward on possible scenarios: the will was there to make this work, somehow. Then I had a lightbulb moment: Option 3 – let’s stop talking about employment, just put me on a retainer contract for a few days a week instead. This was a win-win: they wouldn’t have all the overheads of a new employee but still had priority over my time, and I would get to stay in control and keep my independence. Essentially, this is the holy grail for a freelancer.
And so that’s what happened.
The logistics have sort of fallen into place. After a couple of false starts, we finally found a fabulous, cheerful, capable after-school nanny who does pick up, tea, homework and bathtime, enabling me to work two long days and spread my other hours out over the rest of the week. The smalls are in breakfast club a couple of days, too. And despite my worry about not being there for them, they are, of course, absolutely fine. They are eight-and-a-half and six-and-a-half this month, after all, rather than babies. I still mostly work at home, I can still do school stuff (though the school campaigning has had to go on the back burner) and still do some work for selected other clients, and still manage my own time.
The best bit, though, is Wednesdays. My London day. My grown-up, proper job day. The day I get up early and put on a smart dress and get on a packed train and go to a big open-plan office and see my inspiring, clever, creative colleagues, new and old. I have a half-hour fast walk from Waterloo in my trainers, through a historic bit of London that is very easy to love (I only forgot shoes and had to buy a new pair of fierce heels once, honest), and get sushi for lunch, and have meetings in cool little break-out areas with some of the cream of the communications industry.
It’s the one day of the week where I’m a professional first, and mummy second. I leave before the kiddies are up, and DH does the morning routine and school run. I get back around 7.30pm to find tired, happy, freshly-bathed kiddies in their PJs watching the Simpsons with a glass of milk, with the nanny having handed over to daddy. That this is possible, and everyone is OK, is a revelation for me.
I know this is already a very long post but I have to make one final point: I could not have done this without DH. He has totally stepped up. He has a greater childcare role than ever before and has taken on more of the domestic burden without blinking. I feel like he takes my work really seriously for the first time in a long time, and he is doing his bit (thankfully with a pretty flexible employer himself) to make sure this new level of formality in my career works for all of us. We’ve always been a team, but now it feels more like we are equals again. It’s turning out to be good for us. And I have to admit that he and our friends, who are all a bit ‘I told you so’, were right all along, damn them: creative solitude is all very well, but sometimes you’ve just gotta put your lipstick on and get out there. Who knew it could be such fun?
